
While we were busy working the domestic channels for this exciting device, one of my sales team walked up to me one afternoon to tell me that the first ever PC Trade show was being held in Moscow that summer. This was our chance. We were going to demonstrate the very first 486 laptop in the USSR at their very first PC Trade show. I don’t think we bothered to think that one through.
Mind you, this was before perestroika. This was back in the days when the cold war was only thawing a smidgen below arctic temperatures. But we were the brave. The few. The proud. While others like Gateway and HP were touting their systems all over the free world, we thought being the first to demo in the USSR would put us in the media spotlight.
Making arrangements to present at a trade show behind the iron curtain took a little more than a passport stamp and a smile. The Feds showed up at our facility in droves. I was interviewed by the FBI, the NSC, the CIA, and guys wearing suits who only flashed their badges long enough for you not to be able to see them. It took months to gain the necessary approval, but we were in.
I toted 2 desktops and the magic 486 laptop 3/4 of the way across the globe. The hardware never left my site. Everything locked and secured in Pelican cases and examined at every stop. It took 5 hours just to get out of the airport in Moscow. But the day finally arrived.
I left the hotel Ukrainia early on a charter bus for the arena, passing by statues of Stalin and driving through Red square. I passed the incredible blocks long lines waiting to get into the first McDonalds which just happened to be opening on the very same day. Like a pack animal I pushed and grunted my load of computers on dollies into the arena and setup my display. It sparkled. It dazzled. It was a beautiful thing to behold.
The desktop systems had booted up on the pedestal I had rented, and at the center of my booth was the fabled leather covered 486. The show was moments away from opening and I confidently pressed the power button on the mystery machine. I waited. I started sweating. I smoked a pack and a half of American cigarettes. And then……
Nothing. DOA. I spent 2 days apologizing through my translator that this leading edge machine was for display only.
When I returned to the US of A, management didn’t find the story as amusing as I did.
